Is Google (GOOG) Trusted By Its Users? Does It Matter?

By: ispeculatornew
Date posted: 04.01.2013 (3:00 am) | Write a Comment  (4 Comments)

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As many of you know, I’m a big believer in Google (GOOG) as a long term play because of the significant upside in many of its projects such as Google Fiber, Glasses, and so many other features. Recently however, I’ve been seeing another side of Google. In the era led by Larry Page, Google has adopted a “startup” mode where everything is happening much more quickly. Google is launching dozens of products/ideas and then terminating those that do not meet its “success criteria”. In theory, that certainly makes a lot of sense.

The Other Side

What I’ve been discovering though is that there is a another side to this type of behavior. For several years now, I’ve been using a product that you may know: Google Reader. It helps me filter news (through a technology known as RSS) from about 100 different sites/blogs. RSS never truly made it mainstream but there are still a few million users from what I understand. Then.. Google made this announcement a few weeks ago:



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Google will be killing off the product in July. It will be joining other former Google products such as iGoogle, Google Video, Google Wave, Google Buzz, etc. This is very upsetting to me but I do appreciate the head’s up and I understand the business decision.



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There is another consequence though…

When Google decides to launch new products such as Google Keep, a competitor to “Evernote”, it makes me pause. Should I start using this product knowing that a few months or years from now, Google could end up terminating it? Or should I stick with Evernote which is clearly committed to this product? Would I start using Google’s new same day shipping service? Or stick with Amazon or eBay which are more likely

I’m Not Alone Here

What if millions of Google users start wondering about using new products because they fear what Google will end up doing with it? It’s not something that makes me worry about buying Google stock right now but I’ll certainly keep it in mind and continue to monitor this.

What are your thoughts? Were you a user of one of those products? If so, does it impact your perception of Google?


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  1. Comment by Alan S — April 1, 2013 @ 6:52 am

    Since becoming a gmail user years ago, I was quickly drawn in to many of the Google products, including Reader. Previously, I was confident that Google would continue to serve its customers. My view has now changed and I am currently preparing to find a backup service for everything that I use at Google. I even think that at some point I may make the switch so that Google loses a user.

  2. Comment by IS — April 1, 2013 @ 6:55 am

    @Alan – I certainly see your point, I tend to think the cost was bigger of killing the products (especially Google reader) than keeping them alive..time will tell

  3. Comment by Barbara — April 5, 2013 @ 1:36 pm

    I’m also a dedicated user of Google Reader. I’m not so bothered by the loss of iGoogle which I also use, mostly for 2 items, one of which I can do on my phone with an app and one that doesn’t currently have a replacement (a future app is promised by the developers).

    I think the “do no evil” era has ended. Their practice now seems to be “put the other guy out of business then terminate the product”. I recently started using the free version of Evernote. I plan to become a paid user of Evernote. I won’t go anywhere near Google Keep. I’ll certainly think twice before committing to future Google products.

  4. Comment by IS — April 6, 2013 @ 7:08 am

    @Barbara, well I can totally see where you’re coming from, it’s not been the best of times to be a Google user..!

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