Financial Ramblings: Super Bowl Special

By: ispeculatornew
Date posted: 02.06.2010 (8:35 am) | Write a Comment  (5 Comments)

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Good morning to you and welcome to the most important weekend of football and the biggest annual sports event in the world. The Super Bowl brings together die-hard fans (some passionnate enough to send a kid back home from school because he has the opponent’s team shirt on!), casual sports fans who do not watch all year long but are more than happy to see the Saints and Colts battle it out, but also all of those other fans who are either planning a Super Bowl party or attending one elsewhere.

Global Reach

I think that the Super Bowl’s real success is how it gets even non-fans to watch the game (the actual action lasts only 11 minutes according to a recent study). There is the spectacular half time show, the stars doing the national anthem but the incredible part is the commercials part. TV ads are an event in itself, something that is unmatched. Imagine being an advertiser. All year long you are running towards consumers trying to get them to see your ads. Then comes this 4 hour show where the audience is actually excited about seeing ads of their favourite brands. There are all kinds of theories about winning the Super Bowl ad game, but it seems clear that it is a unique opportunity for companies to get a good contact with their current and potential consumers. And it does not stop when the game ends. The best commercials will be seen by tens of millions of viewers after the Super Bowl on websites like Youtube. But the question of course is, are these ads worth it? They do cost millions of dollars to air.

Youtube could do more

I had written about this a while back but I think that Youtube certainly could generate a lot more money around the idea if it were one day able to create a similar type of event. There have been encouraging signs this year as Youtube has been more agressive in getting ad dollars related to the Super Bowl.

Imagine this, there are even studies that were done to see if there was a correlation between the Super Bowl winner and economic activity!

Betting also part of the Super Bowl

And finally, betting is a huge part of the game as well with fans betting on anything from the winner, to the winner of the coin toss or even how long Carrie Underwood’s (seen on the right) national anthem performance will be (over or under 1 minute and 42 seconds). Websites like Betfair will receive tens of millions of dollars of bets done around the world on every single detail that happens during the game.

And finally…foood!

Apart from perhaps Thanksgivings, the Super Bowl is one of the best days for grocery stores as clients come in to buy all kinds of healthy items such as chicken wings, beer, chips, soft drinks and more. Nothing like some great junk food in front of the Super Bowl right?

So that’s it for now, I hope you will all be able to enjoy the game, best of luck to everyone, as long as you are rooting for the Indianapolis Colts!:)

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  1. Comment by The Financial Blogger — February 6, 2010 @ 2:28 pm


  2. Comment by Doctor Stock — February 7, 2010 @ 12:10 am

    Thanks… I find it interesting to read those that think the outcome of the game somehow determines the market direction…

  3. Comment by IS — February 11, 2010 @ 9:53 am

    @Doctor Stock – Quite interesting yes…guess you can find all kinds of relationships with the market if you really look for them

  4. Comment by OneDay — February 8, 2010 @ 3:14 pm

    I was rooting for the Colts too 🙁

    What was your fave SuperBowl commercial? Google was mine!!!

  5. Comment by IS — February 11, 2010 @ 2:53 pm

    @OneDay – My Condoleances then. As for my favourite Super Bowl commercial, I thought this one for Doritos was very funny:)

    Did you see them all? Imagine that my girlfriend fell asleep and missed almost half of the game;)

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