Mad Catz Acquires License for Rock Band Game

By: ispeculatornew
Date posted: 01.04.2008 (5:48 pm) | Write a Comment  (0 Comments)

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MCZ – Mad Catz Interactive (American Stock Exchange) – (Closing Price – $1.17)

Mad Catz announced a new license agreement today to produce and distribute game peripherals and other products for the game Rock Band published by MTV games.

Mad Catz has secured the rights to manufacture, market, and sell game accessories, including both wired and wireless bass guitars, a drum percussion set bundled with drum sticks, and a wired microphone. Mad Catz expects its initial offerings under this license agreement to be available in the first half of 2008.

Mad Catz continues to align itself with popular games and I think acquiring the license for Rock Band is a smart move. The Rock Band game is similar to Guitar Hero which has been highly successful for Activision (ATVI). If Rock Band attains even a little bit of the success that Guitar Hero has had it should be a popular title.

I am surprised the stock price of Mad Catz finished flat on the day but the general unease of the broader markets has weighed on Mad Catz for a while. Mad Catz’s share price is overdue for a pop and the company is coming into its strongest quarter so I would continue to hold your shares.

Disclaimer: I have no position in MCZ.

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