New trade: Long Netflix (NFLX)/Short Blue Nile(NILE)

avatar By: IS
Date posted: 01.18.2010 (5:00 am) | Write a Comment  (6 Comments)

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Last week, I posted my opinion on Amazon and how it might lose a lot of ground when the Apple Tablet comes out. I had signaled I might be trading on this stock in today’s new trade. That is not happening after all. I did spent a lot of time looking into Amazon’s valuation and still think it’s expensive. But going short on a stock with so much momentum is dangerous and right now it does not sound like the right strategy.
So there I was looking for another trade and Blue Nile stuck out because of its very high P/E ratio. Now I have been burned by Blue Nile in the past so I took extra diligence this time around but I do feel comfortable with the position, mostly based on valuation. Blue Nile has been riding high for a long time now despite failing to deliver on expectations many times in past quarters.
Take a look comparing the sales/revenue growth of Blue Nile (NILE) and Netflix (NFLX) and you might see what I mean. I would expect both companies to trade at similar earning ratios yet it is far from being the case. Netflix has huge momentum and its recent deal with Nintento which will allow Wii users to stream Netflix videos is yet another sign of growth to come. Streaming Netflix videos are already available on Sony’s Playstation 3, Microsoft’s Xbox, as well as many web-enabled tv’s, Blu-Ray devices and more.
Quarterly sales growth (%)

CQ1 2008CQ2 2008CQ3 2008CQ4 2008CQ1 2009CQ2 2009CQ3 2009
BLUE NILE INC3.762.24(2.94)(23.34)(11.43)(5.23)2.40
NETFLIX INC6.8311.1716.0918.9320.8221.0023.98

Annual sales growth (%)

CY1 2003CY1 2004CY1 2005CY1 2006CY1 2007CY1 2008
BLUE NILE INC78.7231.3020.0523.8326.90(7.50)
NETFLIX INC78.1683.8836.2846.0920.9413.22

Based on latest estimates, Blue Nile’s PE ratio is almost twice that of Netflix, incredible given the fact that these companies are both in high growth mode. One of reasons why Netflix’s stock has been suffering is because of competition and possibilities that it could lose some studios movies. For example, rumors are that Disney is advanced in negotiations with Liberty Media Corp (LSTZA) to gain exclusive streaming rights to its movies. And with Redbox, Blockbuster, Apple, Youtube, Hulu and others fighting for content, the battle is on. But Netflix does have a good position and there is no reason to believe that these concerns will affect the company’s results too much in the coming months.
And finally, to complete the analysis, take a look at the graphs of both companies:

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NFLX
Read more on Netflix, Blue Nile at Wikinvest
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6 Comments »

  1. Comment by Doctor Stock — January 18, 2010 @ 2:22 pm
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    Thanks… it is interesting to read your perspective on Netflix – I really appreciate your focus on sales… to me, revenues are critical – far more than eps.

  2. Comment by IS — January 19, 2010 @ 8:58 pm
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    For this trade: opening prices:

    NFLX: 50.95
    NILE: 58.41

  3. avatar

    [...] LONG NFLX/SHORT NILE [...]

  4. avatar

    [...] of a tendency for me. So far this year, I have made a short trade on Blue Nile against Netflix in January (+63%) and also in April (+19%). Then, I went short again in May against Apple (+21%). Going short 4 times [...]

  5. Comment by pumper_dumper — October 27, 2010 @ 8:45 am
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    Wow! so the editor removes informative posts about insider sales, i could not intelligently speculate that!!

  6. Comment by IS — October 27, 2010 @ 8:56 am
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    @pumper_dumper – what do you mean?

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