Archive for September, 2009

Internet Display advertising will explode…

By: IS | Date posted: 09.21.2009 (5:00 am)

online-advertisingI am fairly confident that Google’s latest move could be a big one. Google announced today that it would be opening up an “ad exchange”, a digital market place for display advertising. This is a major move because up to now, advertising on the internet has been mainly of three kinds: search ads, text ads and lead ads:

-Search ads: the most obvious one and one that all internet ussers have used in a way or another. When searching on Google or other search engines, you will see two types of results; paid and unpaid. While the unpaid ones would generally be those considered the best match for your search, paid ads are ads that individuals or companies pay to have displayed next to a search result
-Text ads: There exist many types of ads but generally, advertisers use a third party to display text ads on websites. Those ads are paid either by click or every time they are displayed. These have been used in countless ways with users often not knowing that they clicked on an ad.
-Lead ads: These can be either images or text ads but are a specific category of ads where the advertiser will be paying for specific actions. For example, Amazon has such a program where they will pay website owners a percentage of any sale tat is made by a customer referred by that website. There are many ways to go about this but it is obviously a very important area on the internet.
-Another type of advertising that should have caught up more quickly but has not is display ads. These ads are more of the type of ads you would see on tv where advertisers are not necessarily trying to get an immediate action. A good example would be an for food, a restaurant like McDonald’s. Right now, it would be a bit difficult or tricky for a company like McDonald’s to advertise on the internet as what they really want is to show their logo. But without an efficient marketplace, it becomes very expensive to do so because a company like McDonald’s was stuck with going directly to specific websites such as Yahoo or CNN. By doing so, they would be paying a very high price.
But in my opinion, Google will do to display advertising what it did to search and text advertising; make it efficient. Basically, by allowing thousands of publishers and advertisers to get started easily with a very small budget, it makes it possible for smaller companies to enter the area thus making the entire pricing a lot more competitive and transparent.
It might not have been possible for a 1 man company to pony up 50,000$ to advertise on Yahoo, but with the Google Ad Marketplace, I believe that it will become a lot easier to start small with 100$ for example. Then, if the company can actually make a profit with that investment, it will increase its investments over time.
So yes, I do believe that this launch is a big thing and finally a good use of the doubleclick technology it purchased over a year ago when it purcahsed the company. I would imagine that within 12-24 months, this will help Google become an even more important central for advertising….

Carnival of Financial Planning 09-18-09

By: IS | Date posted: 09.19.2009 (6:52 am)

Best Personal Financial Planning and Personal Investment

Articles this Week from Personal Finance Blogs

Carnival of Financial Planning – Edition #107 – September 18, 2009

Welcome to the September 18, 2009 Edition #107 of the Carnival
of Financial Planning
.

The Carnival of Financial Planning takes a
long-term view of personal
financial planning for individuals and families. We focus on efficient
and sustainable personal financial planning practices that can lead to
lifetime financial security.

This edition
is arranged by subject
heading, so that you can browse efficiently.

Enjoy!

The Skilled
Investor
, Editor

Budgeting

The Smarter Wallet presents Internet Banking: Compare Online Banks For Your Savings Needs posted at The Smarter Wallet

Susan Savering presents Personal Budget
Expenses
posted at Family
Financial Planners
,
saying, “When you don’t understand how much you spend and how much
you save and invest, you do not have a financial plan. This
dramatically increases your family’s long-term financial
risk.”

Dorian Wales presents Budget vs. Net Worth
posted at The
Personal Financier
, saying, “While it may be recommended to
manage both a budget and net-worth sometimes focus leads to better
results.”

Economics

Roshawn Watson presents The Rich Get Poorer posted at Watson Inc,
saying, “The implications of this recent recession have been
far-reaching enough to put a big dent in American and world wealth.
Both the magnitude of wealth and the number of millionaires decreased
profoundly in 2008.”

20smoney presents Why Cash For (fill in the blank) Does Nothing For Our Economy posted at 20s Money, saying, “A look at why cash for clunkers and similar programs actually do not have any real effect on the economy as a whole.”

Super Saver presents Expecting Another Bubble posted at My Wealth Builder,
saying, “Low interest rates are bound to create another bubble.
Hopefully, by expecting one, I can protect our savings better that
during the housing and financial crash.”

Banker Saver presents On Bank Mergers and the Hostile Takeover posted at Banker Saver, saying, “Discussing bank mergers, takeovers and acquisitions!”

Dorian Wales presents On
Causality and Correlation in Economics
posted at The Personal
Financier
,
saying, “Causality is perhaps the most fundamental element of empirical
evidence available to economists. However, it is also the source of
many misconceptions due to its elusive nature.”

Estate Planning

The Financial Blogger presents Estate Planning: 5 Reasons Why You Should Have A Professional Among Your Liquidators posted at The Financial Blogger,
saying, “managing an estate is more complicated than simply writing a
few checks! Fortunately, for those who can afford it, you can name a
professional among your liquidators.”

Jeff Rose presents Taking Care of an Elderly Parent posted at Jeff Rose, saying, “Find of what you need to do when you have to become the parent of your parents.”

Financial Planning

Jeff Rose presents Do a Background Check Before Hiring Your Financial Advisor posted at Wisebread,
saying, “Are you looking to hire a financial advisor but worried they
might be next Madoff. Before doing so, be sure to do a background check
to see if you can find any clues that might prevent you from hiring the
wrong one.”

KCLau presents I achieved financial freedom at 38 posted at KCLau’s Money Tips,
saying, “This post is contributed by WaiYin, a reader whom I admire
very much because she achieved financial freedom at age 38! Here, she
shares how she did it.”

Woman Tribune presents “Can My Credit Card Company Do That To Me?” posted at Woman Tribune,
saying, “A list of current complaints from credit cardholders and
comprehensive answers about several current credit card terms.”

Dividend Tree presents Building Core Competency for Long Term Survival posted at Dividend Tree,
saying, “whether it is running a business or individuals’ investment
portfolio, it is important to build a core competency for long term
sustainability. In my case, I focus on good quality companies that
consistently pay or have potential to pay growing dividends over time.”

Four Pillars presents Affordable Refinance Program posted at Quest For Four Pillars, saying, “Making Home Affordable refinance program eases requirements.”

Patrick @ Military Money presents How Much Life Insurance Do Military Members Need? posted at Military Finance Network,
saying, “Military members may have different life insurance needs than
civilians. Here is information regarding how much life insurance
military members should buy, and some resources for finding the best
life insurance deals.”

Sustainable Life Blog presents The Real Cost of Your Car posted at Sustainable Life Blog,
saying, “Examines the real cost of your car when looking to upgrade.
Includes looking at repair costs and other potential issues.”

Susan Savering presents Personal Investing Strategy posted at Family
Financial Planner
,
saying, “When pursuing optimal financial planning and investing
strategies and controlling your costs and capital gains taxes, you also
need to establish a time-efficient system to monitor, adjust, and
adhere to your financial plan.”

Financing Education

Praveen presents Will Education Follow the Housing Bust? posted at My Simple Trading System, saying, “Tips for students to avoid excessive loans and debt”

Financing a Home

The Amateur Financier presents Financial Lessons: Home Buying posted at The Amateur Financier,
saying, “A guide explaining how to buy a home. Included is advice on
saving for a down payment, choosing the right type of mortgage, and
gathering all the people you’ll need to help inspect the house.”

Tallahassee Real Estate presents Real Estate And Lemonade: A Housing Market Analogy posted at Tallahassee Real Estate Blog,
saying, “From conversations with both readers and real estate
professionals, as well as reading of articles and blogs on the
internet, it is clear to me that most people do not have a grasp for
what is coming in this current housing market crisis.
Perhaps the best way to communicate these concerns about the housing
market is with a short analogy. An analogy is useful because it is
simple and easy to understand. Once we show the parallel between the
analogy and the real estate market, you will then understand what I
believe is a huge oversight in our nation’s real estate reporting and
housing speculation markets. So, without further ado…”

Alex Fotopoulos presents When to Refinance a Mortgage? posted at My Trader’s
Journal
, saying, “Some key points to consider when
refinancing your home.”

Colin Robertson presents Does Refinancing Hurt Your Credit Score? posted at Mortgage Tips and Credit Help,
saying, “Consumers always seem to be overly concerned about their
credit scores and what impact certain actions may have on them; perhaps
this is a result of all that clever marketing.”

Alex presents Is Buying a Rental Property Worth it? posted at MoneyStance – Money Making Opportunity Reviews.

Health Care

KCLau presents Withdraw EPF Fund to Pay Insurance Premium? posted at KCLau’s Money Tips, saying, “Vincent Lee from Penang generously shares an idea to use your EPF”

Income

Ted Reimers presents Best Companies to Work for after Graduation posted at CampusGrotto, saying, “Top companies that offer great advancement through the company as well as a good starting salary and benefits.”

FMF presents How to Respond to Every Job Offer You Receive posted at Free Money Finance, saying, “How to respond to ANY job offer you receive.”

The Financial Blogger presents What I Don’t Like About Mary Kay and other Multi Level Marketing (MLM) Companies posted at Gather Little By Little,
saying, “someone you know, a good friend, gives you a call and his
voice appears as a ray of light over your head; he has found a
solution, an easy way to make more money!”

FMF presents Community College Seems Like a Smart Option to Me posted at Free Money Finance, saying, “A great way to save on one of the biggest and most important investments of your life.”

Natalia presents What is Forex posted at Forex Signals and Forex Education,
saying, “This article introduces readers to the concept of Foreign
Exchage (FOREX). It briefly goes into the history of the Foreign
Exchange market and how money is traded by different participants all
over the world today.”

Investing

Patrick @ Cash Money Life presents How to Open a Roth IRA posted at Cash Money Life, saying, “Tips on how to open a Roth IRA and what to look for in your Roth IRA Custodian.”

Mike presents Best ETF Gold Stocks at BuyMyStockPicks, saying “Gold just hit $1,000 per ounce last week upon recent precious metal’s rally. Where is it heading? Gold is probably heading higher in the upcoming months!”

Zach Scheidt presents Under Armour – Fourth and Long posted at ZachStocks,
saying, “Under Armour (UA) has a strong athletic brand, and an
expensive stock. The third quarter is the most important period for the
company and with consumers spending less it could be a disappointing
time for investors. Consider shorting or at least avoiding long
positions.”

ABC presents Stock Market Indexes posted at ABCs of Investing, saying, “How different types of stock market indexes work.”

Praveen presents India Fund (IFN) Trade Example posted at My Simple Trading System,
saying, “An example of how having a trading system gives you
an edge, and let’s you take advantage of market moves outside of your
control.”

Super Saver presents Investment Plans for the Rest of 2009 posted at My Wealth Builder,
saying, “I’m starting to think that the economic recovery will be
slower and longer than current expectations. I believe the next couple
months will be telling. Here are my plans.”

Zach Scheidt presents Education Breakdown – An Expensive Short Opportunity posted at ZachStocks,
saying, “China Education and Technology Company (EDU) is primed for a
sharp decline. Investors have been programmed to expect the company to
beat quarterly guidance, but competitive pressure could catch up to
EDU.”

Tomas Escent presents Quant Investing posted at Nerds on Wall Street,
saying, “Think of this book as sort of a Hitchhiker’s Guide to Wired
Markets. There are no robots parking cars for six million years, but
there are robots trading millions of shares in six milliseconds, so
maybe that’s close enough.”

The Skilled Investor presents Personal
Investment Management
posted at Personal
Investment Manager
,
saying, “Investors more easily understand investment costs that are
directly measurable, such as fees deducted on investment statements.
However, many investors ignore or are unaware of the opportunity costs
of their sub-optimal investment behaviors. Opportunity costs are
usually much more difficult to measure directly, but these investment
costs can be even higher than more visible investment fees.”

Patrick @ Cash Money Life presents Best Brokerages for Roth IRAs posted at Cash Money Life,
saying, “Where should you open a Roth IRA? This article reviews some of
the best mutual fund firms and discount brokerages for opening a Roth
IRA.”

Dividend Tree presents What is your preference – Aristocrats or Achievers? | Dividend Tree posted at Dividend Tree,
saying, “The key question here is; are we willing to invest in
companies that have still not completed 25 years of dividend growth?
All dividend aristocrats were at that stage at some point in time.”

Investing Toolkit presents How To Find A Good Mutual Fund posted at Investing Toolkit.

Bob Schwartz presents Buyers Overpaying on California Foreclosure Homes | San Diego real estate market blog posted at San Diego real estate,
saying, “If you are thinking about picking up a real estate bargain by
buying a bank-owned foreclosure property, or a short sale, it behooves
you to pay attention.”

Curt presents High Price of Gold is a Clear Sign That Inflation Is Not the Answer posted at PennyJobs.com.

Retirement Savior presents Government Backed Investing – Investment Wish List Pt. 2 posted at Retirement Savior, saying, “If you think the best safe investments are Treasury and Agency Bonds, think again.”

Tushar Mathur presents Can’t Control the Markets? Try controlling the Costs posted at Everything Finance,
saying, “As 2008 proved, the financial markets are prone to
unpredictable periods of turbulence. That can make investing feel a bit
like a roller-coaster ride. The disappointing results that many mutual
funds posted in 2008 and at the outset of 2009 may have left you
feeling concerned over your financial future. You’re not alone.”

ABC presents Investment Real Return posted at ABCs of Investing, saying, “A simple explanation of investment real return.”

Frank Vertin presents Best Stock Index Fund posted at Best Index Fund,
saying, “Buying an S&P 500 index fund through an investment
counselor can substantially increase your initial purchasing costs and
and drive up your annual management expense fees. Unfortunately, the
vast majority of individual investors buy mutual funds and ETFs through
brokers and investment advisers. Rarely do financial advisors recommend
that you buy index funds with low fees. This is because low cost, no
load mutual funds do not pay them as well as loaded, high fee mutual
funds.”

Larry Russell presents Top No Load Mutual Fund posted
at No Load
Mutual Funds
,
saying, “Taken as a whole, the vast body of investment research studies
show that there really are better approaches to buying and owning
mutual funds and ETFs. You do not need to frantically chase fund
performance. Performance chasing simply does not work.”

The Dough Roller presents Summary of the Best Online Discount Brokers posted at The Dough Roller, saying, “Summary of some of the best online stock brokers.”

Dividends4Life presents The Dividend Freeze posted at Dividends Value,
saying, “As summer turns to fall and the heat begins to moderate,
winter and its freezing temperatures are just around the corner.
However, some companies have been frozen in place for the last year;
more specifically, their dividends have been frozen at the same rate
for more than a year.”

Managing Debt

SpendOnLife.com presents Drowning in Student Loan Debt? IBR Law May Help posted at SpendOnLife,
saying, “New options are avaiable for families and individuals who
struggle to make minimum payments on their student loans. A provision
of the 2007 College Cost Reduction and Access Act, known as IBR
(Income-Based Repayment), could serve as a much needed lifeline in
tough financial times”

Mike presents How to Get Out of Debts with Balance Transfer APR 0 posted at The Credit Toolbox.

Ray @ Financial Highway presents Basics of Credit Score and Credit Report and How often to Check posted at Financial Highway.

MoneyNing presents Free Credit Reports posted at Money Ning, saying, “AnnualCreditReport.com should be the only way to get a free credit report.”

Silicon Valley Blogger presents What Are The Best Credit Card Rewards Programs? posted at The Digerati Life

The Smarter Wallet presents Equifax Credit Report and Score: Review of Equifax Products posted at The Smarter Wallet, saying, “I cover one of the credit bureaus and look into the products they offer to help us monitor the state of our credit.”

CreditCardAssist presents What Are The Responsibilities of a Co-Signer? posted at Credit Card Assist, saying, “Some risks and responsibilities to be aware of when co-signing for a credit card account or a loan.”

oneadvice presents Losing Sleep Over Unsecured Debt? posted at One Advice, saying, “Are you losing sleep over unsecured debt? See how you can tackle your debt and learn to love the ZzzZZzz’s again…”

SpendOnLife.com presents Credit Recipes: Cooking up Credit Score Greatness posted at SpendOnLife,
saying, “Here we show how to take what’s in your credit pantry
(history) and bring it to its full potential with careful planning and
using your credit wisely. We share how to make the most of what you’ve
got with our recipes for Ramen Noodle Credit, Credit Primavera, and
FICO Filet Mignon.”

Miscellaneous

Darwin presents Best Places to Work: Surprising Survey Results and Analysis posted at Darwin’s Finance,
saying, “The 50 Best Places to Launch a Career Survey – Results and
Analysis that is both enlightening and surprising in many aspects.”

MoneyNing presents How to Break Bad Habits posted at Money Ning, saying, “How many bad habits would you like to break?”

Roshawn Watson presents Should You Buy A House Outright? posted at Watson Inc,
saying, “Suppose you find yourself in the somewhat unique predicament
of having the resources to purchase your house outright without a
mortgage. Is it then financially-wise to make the purchase?”

Tyler Tervooren presents Prioritize Your Sustainable Pursuits posted at Frugally Green,
saying, “When you’re trying to implement sustainability into your life,
there are limitless opportunities to spend money and time. Don’t burn
yourself out trying to change things you don’t really care about.
Instead, recognize what you really value in life and find ways to
implement and maximize change in those areas.”

No Load Bonds presents Bond
Index Fund
posted at Bond Index Fund,
saying, “Simply put, if you pay higher bond mutual fund fees, then
these bond management expenses tend just to be a deadweight loss to
you. The best bond fund buying strategy is to pick only very low-cost
no load bond funds.”

Retirement Planning

Mike Piper presents How to Rollover a 401k into an IRA posted at The Oblivious Investor, saying, “A step-by-step guide to rolling a 401(k) account into an IRA. Also includes some tips on pitfalls to avoid.”

Top Stock Index Funds presents Top Stock Index Funds posted at Top 10 Index Fund,
saying, “Buy these top 10 very low cost no load S&P 500 index
mutual funds directly. You do not have to pay the heavy added expenses
of buying through a stock broker, financial adviser, investment
adviser, or investment counselor.”

Risk Management and Insurance

April presents Gone Phishing: How To Avoid Being Caught By Scammers posted at Get Rich Slowly,
saying, “Taking the proper steps to avoid scams and identity theft is
an important part of protecting your hard earned money. This Get Rich
Slowly post was written by staff writer, Adam Baker.”

Patrick @ Military Money presents COBRA Benefits 2009 Economic Stimulus Recovery Act posted at Military Finance Network, saying, “The 2009 Economic Stimulus Plan includes additional COBRA and unemployment benefits.”

Savings

jim presents CD Rates Center posted at Blueprint for Financial Prosperity.

PT presents Open a Holiday Savings Account posted at Prime Time Money.

Four Pillars presents Back To School Cell Phone Deals posted at Quest For Four Pillars, saying, “Comparison of the best cell phone deals for students heading back to school.”

Taxes

Jeff Rose presents 2010 Traditional IRA to Roth IRA Conversion Tax Rules posted at Jeff Rose, saying, “Tax implications of converting from a Traditional IRA to a Roth IRA. Don’t forget the after-tax contributions.”

Tom Drake presents How To Calculate Your Adjusted Cost Base (ACB) | The Canadian Finance Blog posted at The Canadian Finance Blog,
saying, “Calculating your adjusted cost base (ACB) is necessary to
determine the true cost of your investments for capital gains and
losses.”

Jeff Rose presents American Opportunity Tax Credit For College posted at Jeff Rose, saying, “The American Opportunity tax credit is a nice step up for parents with kids in college.”

That
concludes this
edition. Submit
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Is the worst to come for emerging countries?

By: IS | Date posted: 09.18.2009 (5:00 am)
polandflagIt has been written about somewhat but continues to be ignored by most.. There will be consequences to the massive actions taken by worldwide governments to avoid the collapse of the world economy. Governments around the world have spent or promised tens and hundreds of billions of dollars to stimulate their domestic economies. Of course, since governments main revenues are tax inflows they receive less revenues when the economy slowdowns. Add to that spending that increased and it is easy to imagine how not only the American government is running huge deficits. Poland, the most important country in Central/Eastern Europe by many measures has announced it projects a $20 billion deficit in 2010.

When governments run deficits, they must of course borrow and in almost all cases (except for the very very poor) that is done by issuing debt (bonds). So if all governments are issuing record amounts of debt at the same time, there can be issues to actually sell that debt with two major consequences:

-when the regular bond holders are done buying, governments must attract new ones, generally by raising the interest rates paid which for some countries can be manageable but for some others creates critical situations

-there will also be many countries that will simply be unable to sell their bonds because there is so much offer compared to the number of buyers. There have been signs that it would start to occur sooner than later but it still came to a surprise to many to see Poland being unable to sell over half of its bond issue last week. BNP Paribas has recommended selling Poland’s bonds which caused even more panic in the Central Europe country. “This is a direct consequence of a very dangerous fiscal outlook presented in the 2010 budget draft. We recommend selling Polish bonds across the curve”.

Poland has not been performing greatly in this recession but it is also far from the worst so if they are having trouble selling their bonds, are other emerging countries in trouble? Other countries in central and eastern Europe as well as in Asia are in much more critical situations and might need some help sooner rather than later.

One solution that has been discussed has been for organisations such as the World Bank and the IMF to provide loans for such countries but again the question remains; where will the funds come from? These organisations have been funded by the same countries that are suffering from deficits in the past few months/years! It will be interesting to see how this and future crisis will be dealt with but there is probably a lot more pain to come…

Adobe late in the game…

By: IS | Date posted: 09.17.2009 (5:00 am)

adobe-logoAdobe just made a very surprising acquisition yesterday as it confirmed it had agreed to buy Omniture Inc for $1.8 billion. The announcement was met with skepticism as the stock lost 6,4% of its value during the day despite the Nasdaq being up 1,42%, quite an underperformance. As in any move, there are many reasons for the major drop.
First off of course would be the very expensive price Adobe ended up paying as it paid 24% over Thursday’s closing price of Omniture, which honestly I do not understand at all. It seems improbable that Adobe had to pay such a premium for a company that did not seem to have that many potential acquirers running after it. There are obvious reasons to pay a little over market value in order to be able to close the deal more easily. However, paying 24% over the price seems like an excess.
The second and even more concerning reason in my opinion is the logic behind the purchase. Omniture provides expertise that will help Adobe enter the analytics area. Michael Olson, a Piper Jaffray analyst said that Adobe was trying to diversify beyond being a just a maker of development tools. That could make sense. But entering the analytics area where it will directly compete with many other high profile competition does not sound like the best decision Adobe could make. When speaking about analytics, we increasingly think of Google which offers a very sophisticated product free of cost. Of course that makes it very difficult to compete. If the goal was to help its customers get more accurate information about their advertising performance, it would seem to me like there are cheaper ways to get this done than doing an acquisition….
Once more, this is probably a panic move as Adobe saw its revenues decline 21% in the period that ended August 21st.. I don’t know about you but personally, I’d stay away from a company that seems to be this desperate..
adbe1

More on this topic (What's this?)
Nothing Changes On Wall Street
Intraday action
Read more on Adobe Systems, Omniture at Wikinvest

Did Apple stumble and create the Iphone killer?

By: IS | Date posted: 09.16.2009 (5:00 am)

apple_iphone_2Apple is a brilliant company, no doubt about it. But what has been coming out of the Ipod touch in the past few days is truly fascinating. Maybe Apple has an end play for this and it might come out on top but it is not exactly clear that it will. To get you back into context, Apple has two main products right now, the Ipod Touch and Iphone. The main difference of course is that the Iphone gives you the ability to make phone calls. But for that benefit, users must pay more upfront (usually around 100$) but also sign up to a plan that will cost between 70-100$/month for 3-4 years. Expensive isn’t it?

So does Apple care?

Obviously, this makes a huge difference for Apple as they not only receive more money when the purchase is made on an Iphone sale but even more important is the money that the phone company (AT&T in the US) gives to Apple, a portion of what the user will end up paying the phone company over the life of the contract. So Apple has a major incentive to sell as many Iphones as it possibly can.

applelogoBut what if you don’t need an Iphone…?

It’s not easy to figure out if Apple expected this to happen but a few applications have been submitted by Skype, Google Voice and others that would make it possible for users to make phone calls through their Ipod touch using an internet connection. Initially, Apple rejected those applications, which was not that surprising given its possible impact on Iphone sales. But the FCC made a surprise intervention which has forced Apple to reconsider such applications. Skype is now the most downloaded free appliation on Itunes and Google is hoping to gets it application available soon.

But it’s still not an Iphone…

True, an Ipod touch user still has limited access to the phone as it must be connected to the internet and thus be in a Wifi zone. But with Wifi zones spreading quickly and many users having their own Wifi at home, it is becomming a possibility to switch from an Iphone to an Ipod touch. Chances are that this will not happen overnight but I would say that Apple might have the perfect product to avoir buying a smart phone such as the Iphone.

Voluntary or not??

skype1There are problably very few people that truly know. Did Apple know this would happen but figure out they would sell more Ipod’s in the long run and could even become a good way to get non Apple users to make the switch. As well, if that was the plan, going under the radar the way they did was probably an easier way to do things than announcing its intentions which would have created numerous companies, especially the current cell phone carriers.

It will be interesting to see how things evolve over the next few months/years and what will happen with the Ipod touch.

More on this topic (What's this?) Read more on Apple, IPhone at Wikinvest

Steve Jobs is back, time to buy Apple?

By: IS | Date posted: 09.14.2009 (5:00 am)

I was sent a link to this video from one of our readers, it is a touching video and one that strikes many of us who can relate in one way or another to what Steve Jobs went through. There is no doubt, Apple’s future has often been linked to Steve Jobs’ health. While it is true that his return to the company in 1997 marked the start of a remarkable comeback by Apple, the company has evolved a lot in the past decade and it is difficult to imagine that his return would have the incredible impact that many believe it will. Steve Jobs is surely a great mind, probably one of the best in the tech space, but the fact is that Apple’s main products, the Iphone and Ipod are likely to remain the major products of the company for the foreseeable future. And if that is the case, Apple’s current managers are up to the challenge.

Now I’m not saying that the return of Steve Jobs will not have an impact. I’m simply saying that we have to be careful no to overestimate the impact of his return or absence. The company will not sell millions more of its products if Steve Jobs come on our tv. The company will sell more if it continues to have superior products and continues to innovate as it has been doing for the past decade.  I’ve already stated that Apple will be very difficult to stop because of its current position and Steve Jobs is certain to be involved in the production of new products such as a competition to Amazon’s Kindle. But Apple would have done those things even without Steve Jobs so I would be cautious about trading on such news. I will be writing later this week about a new threat to Apple coming from applications available on its own Apps Store, ironic isn’t it? Things change quickly in this field and I’m confident that Apple remains a very promising company but with a current price at over 30 times its earnings, there might be some better opportunities elsewhere in the tech industry. Personally, I’d be very cautious about buying into Apple right now, especially if it is based on the return of Steve Jobs.

One of the interesting aspects to follow in regards to Apple will be if they renew or not their exclusive partnership with AT&T in the US for its Iphone. While the exclusive contract does give it a lot of cash, there is no doubt that it is also slowing its growth as many customers do not want to switch carriers. That decision will come soon as the partnership ends next year!

aapl