
Have you ever heard of Baidu.com? Kidding right? You have never heard about the fourth most used search engine (according to Alexa.com)? Ok, I can see how the website being Chinese might explain part of it…:) Baidu made a big splash a few years ago when it was deemed the next Google and rose over 200% after its IPO.
Since then, it has been experiencing the growth you would expect from China’s top engine and its revenues have increased as well. They increased by over 100% last year. Just look at its latest income statements:
| FQ3 2008 | FQ2 2008 | FQ1 2008 | FQ4 2007 | |
| Revenue | 134 | 115 | 80 | 77 |
| Revenue Growth | 16.49% | 43.92% | 4.36% | 16.94% |
| Gross Margin | 66.34 | 64.99 | 60.20 | 62.17 |
| Research & Development | 11 | 10 | 7 | 6 |
| R&D/Sales (%) | 8.51% | 8.86% | 8.95% | 8.15% |
| SG&A | 35 | 35 | 28 | 24 |
| SGA&/Sales (%) | 26.27% | 30.56% | 34.55% | 31.30% |
| EBITDA | ||||
| EBITDA/Sales (%) | 0.00% | 0.00% | 0.00% | 0.00% |
| Operating Margin | 40.07% | 34.43% | 25.66% | 30.87% |
| Pretax Margin | 36.10% | 34.22% | 33.61% | 35.32% |
| Tax Rate | 5.38% | 2.80% | ||
| Net Margin | 37.85% | 33.02% | 25.52% | 38.50% |
| EPS excl Extraordinary Items (not diluted) | 1.4839 | 1.1124 | 0.60 | 0.87 |
| EPS Growth (%) | 33.40% | 85.83% | -31.53% | 23.54% |
Baidu is certainly a major growth story, however it got slammed by a major drop of 22% in the markets earlier this week when some reports out of China reported that it was doing something that even in China is considered to be very serious. When you searched for certain medications on their search engine, you would see results on the first page not of legitimate companies but of sellers of knock-offs, that were illegal. Bad? Yes, very. And this will certainly bring some legal issues to Baidu as well as bring a lot of other questions about its policies and how it is generating its revenues. But I still consider Baidu to be an attractive investment, mainly for these 2 reasons:
-Let’s not forget where this company operates: China. While the reportred practice is serious and would certainly bring massive problems to a US company, in China the playing grounds is very different as rules are not as clear and not as applied. What Baidu did was certainly illegal but we should not judge Baido according to US laws only.
-Its valuation has become very very attractive. Depending on what dates and estimates you are looking at, Baidu is trading at similar P/E ratios as Yahoo, which to me seems incredible when we look at the fiasco that Yahoo is in. Baidu has a terrific market position in perhaps the world’s top growth market, not exactly the declining market share & flat revenue position of Yahoo.
So overall, while it is certainly important to consider the impacts of the legal issues that Baidu is facing, I do consider Baidu(BIDU) to be a BUY. It could even be bough while going short Yahoo(the major risk to that would be a surprise new bid by Microsoft for YHOO).







Trading on the news?
Yes, you read that title right. One of the recent trends that has been gaining a lot of traction is a new form of investment: “Event Trading”. In short, you can bet on many specific events, either as a speculation or perhaps to hedge an investment of yours in some way. Over the past few years, many sports betting companies offered a few such possibilities, but the market has been growing and is now at the centre of much discussion.
Of course, there are many legal aspects to this. Internet gambling is illegal in many places and on a grey lines in others while it is perfectly legal in many smaller states as well as in most European countries. Great-Britain is a leader in the industry.It is still unclear if this should be regarded as gambling or as investing and in terms of legislation, it makes a big difference. The highly regarded Financial Analysts Journal (FAJ) has actually said that the CFTC (Commodity Futures Trading Commission) has started to look into the question.
This certainly offers interesting possibilities. For example, say you had a feeling that John McCain was going to pull off a big upset last Tuesday? Well, you could have made 14 times your money betting on it. You can even bet on who will be the Republican nominee for the 2012 elections (feel like Sarah Palin has a shot, you can already place a bet on her). But there are also some other bets such as a possible attack by China on Taiwan. If you have some important investments in Taiwan (such as possibly a position on EWT) then an event trade might be a very good hedge for your investment. One of the leading websites to currently offer such trading is Intrade, a company based in Ireland. There is even a growing number of publications dedicated to trading events and how to build models around it.
There is in fact an almost unlimited amount of trades that could be offered as the business evolves but even right now, you can bet on arts, entertainment (box office returns, tv ratings, etc), weather, financial events, legal, politics, scientific discoveries, technologies and even on space travel.
Another possibile hedge would be to have your position on Google or Yahoo for example and you can then take a position on their respective market share in searches, which could be a hedge but it might also be possible to establish new trading strategies based on event trading, certainly something that will evolve as time goes by.